• Acumen Fieldwork Acumonitor 2

How do you say you can spot fraudulent input within your data?

You can’t just tell people you are efficient. You have demonstrate efficiency in everyday working practice. Acumonitor is Acumen Fieldwork’s own data cleansing and storage system, it gives a real time status on all projects and spots fraudulent and duplicate respondents, essential when you are handling vast amounts of data.

The launch campaign highlighted the systems ability to spot duplicates. This second campaign sought to highlight its ability to spot fraudulent entries by using famous fictitious characters as if they had been inputted into the system, something which is not uncommon. This allowed an element of humour to be added into the campaign whilst still getting the message across in a memorable way.

Can you recognise all the characters?