• BASF Resplend®

How do you say time is running out for potato blight?

BASF asked PITCH&CO to create an advertising concept to launch a new pesticide called Resplend®. It’s a clever pesticide that targets all stages of the disease life cycle and will eventually make potato blight a thing of the past.

PITCH came up with the idea of using an egg timer to demonstrate time is running out and replacing the grains of sand with newly washed potatoes. A fine retouching job and a great result for BASF who are using this concept in agricultural trade press, on pop ups and web banner advertising activity.