• Finney House Launch

How do you launch a new residential home for the elderly?

L&M Healthcare provide 5 star luxury residential and nursing care for the elderly, they are a growing business and PITCH&CO handle all of their brand communications. PITCH was asked to launch the opening of Finney House in Preston, the fourth home in their portfolio.

The launch centred around a family open day, with entertainment outside for children as well as the opportunity for guided tours around the home. The event was promoted with a mix of outdoor banners and a local leaflet drop which directed people to the website for more information. It was also supported by social media and local press were also invited. The home is named in memory of local football hero Sir Tom Finney and his son Brian officially opened the home. The event was a huge success and over 500 adults attended.