• 4Motiv

How do you tell people what you do without changing your name?

4Motiv create motivational corporate films for some well known global brands. But for anyone new to 4Motiv, their original brand mark didn’t communicate effectively what it was that they actually did.

PITCH&CO conducted a mini brand health check, defined a brand strategy, and then refreshed the brand mark incorporating a proposition. It was important that their new mark didn’t alienate existing customers, it had to be recognisable, but more focussed.

PITCH kept to the same colour way, introduced a bolder more confident and contemporary font with a perfect circle ‘O’ character like the lines of a camera, and created an icon representing the number four. The new proposition give a hint to their service offer, and is a play on the famous film studio words ‘lights, camera, action.’