• Changera

How do you brand a company that makes change happen?

Changera is a change management consultancy supporting both large organisations and individual people through change. It’s a company that listens to what its clients want to achieve and puts effective strategies in place to help them manage that change.

Most companies or people looking to make a change have recognised it is time for a change. PITCH created the name ‘Changera’ merging the words ‘change’ and ‘era’ which simply means ‘change time.’ Something everyone can recognise and understand.

There is nothing more associated with change than a butterfly. It is a widely used symbol for change, but never the less a perfect symbol to say that change is happening. What is clever about the use of a butterfly in this brand icon is, that the Changera butterfly is formed by duplicating an ear shaped graphic, so as well as symbolising change it also emphasises the caring, empathetic, passionate and engaging values of this brand. It supports the fact that this is a brand that listens before helping put change management strategies in place.

PITCH selected blue and green to represent the corporate side and blue and pink to represent the personal side of this business and chose serif faces which are more sensitive in appearance, with rounded, softer curves to suit the characters in the name Changera and also the shapes in the associated iconography.

Imagery was also a big part of this branding process. Retouched imagery is used throughout the Changera responsive website and supporting collateral materials, showing situations in which change may happen. A beautiful butterfly has been subtly placed within each image showing how Changera are there to guide them.