• AstraZeneca FASLODEX™

How do you regenerate a global breast cancer drug brand?

This well established drug brand manufactured by AstraZeneca was regenerated by PITCH in line with a brand repositioning exercise undertaken by THE PARTNERS that recommended that the new FASLODEX™ brand image should be optimistic, compelling, motivating, grounded, self assured, intelligent and sensitive.

FASLODEX™ is a trademark of the AstraZeneca group of companies.