• Magnus – The Hub

How do you brand a former cigar factory?

MAGNUS provide premier office space in Manchester and Cheshire. They briefed PITCH&CO to rebrand a large office space in a former cigar factory entitled ‘The Hub’.

This branding concept included clever references to the building’s past use, even down to marketing literature which came as a rolled up cigar to be presented in a cigar box on reception, inviting interested parties to take one. The ‘H’ and ‘U’ in the logotype were creativity crafted to create a cigar to make an instantly recognisable and memorable mark.