• Tom Pollock Wedding Photography

How do you promote a wedding photographer with a hidden style?

Tom Pollock has a subtle reportage style of wedding photography that specialises in capturing natural moments rather than ‘forced smile shots’. He wanted an image that was representative of this and a look that reflected the understated quality of his work.

The hat / camera lens icon summed this up beautifully. PITCH defined brand values, created a customer proposition, created the new brand mark and then designed all supporting collateral material.