• AstraZeneca FASLODEX™

How do you tell people how to use a global breast cancer drug brand?

FASLODEX™, a well established drug manufactured by AstraZeneca had a change of brand strategy and PITCH&CO were asked to regenerate its brand image.

PITCH analysed how the brand would be implemented throughout all means of communication and then wrote, designed and produced this easy to use, updatable branding kit. It was a 6 colour litho print job, contained within an embossed ring bound PVC folder.

FASLODEX™ is a trademark of the AstraZeneca group of companies.