• AutoRIM

How do you keep and retain a strong brand presence under the wing of a much larger one?

AutoRim are specialists in polyurethane processing technology, offering both equipment and technical support to the global pu industry. They are also the regional home for German manufacturer Hennecke with whom they work in partnership with in the UK and Ireland.

They commissioned PITCH&CO to design and build their new website, which had to conform to Hennecke brand guidelines, but somehow still feel as though it was an AutoRim site. AutoRim have a similar blue in their brand so the two feel similar, by simply repeating the brand name in the header sliders it made the site feel more weighted towards the AutoRim brands. The site is fully responsive on all mobile devices and is built on a WordPress platform making it easy to update. 

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