• Concept Filter Products

How do you create a website that has the feeling of fresh filtered air?

Concept Filter Products supply air conditioning and air heating unit filters to a broad range of industrial and commercial industry sectors for use in general heating and ventilation, odour and gas removal, spray booths paint and drying, grease and high efficiency filtration.

They needed a website that not only showed their extensive product range, and gave customers the opportunity to download detailed product information, but was also easy to navigate.

PITCH&CO created the front end design which is clean and simple and a background of fresh air imagery. Cool blue and green help to create the feeling of freshness, white space and minimal copy create the appearance of a calm professional service. The graphic icon taken from the brand mark encapsulates the hero images in the header and when broken down into sections is designed to punctuate the page and create the feeling of air flow.