• Aspect Viewing Facilities 2

How do you boost business for a viewing facility in the winter months?

Aspect Viewing Facilities provide viewing facilities for market research focus groups. They wanted a cost effective piece of direct mail that would keep them top of mind during the winter months. The piece had to position them as a top notch viewing facility following a complete refurbishment.

They wanted something memorable but useful. Mailed out in December 2009 this unusual piece of direct mail proved itself to be extremely useful – it coincided with a spell of record breaking bad weather.

PITCH&CO came up with the idea, sourced the ice scraper and quality controlled the print production of it.