• Staffordshire Moorlands DC

How do you tell 46,000 households about a change to their weekly bin collection?

The biggest single thing that people complain to councils about is emptying their bins. PITCH were asked to come up with ideas by Staffordshire Moorlands DC to sell in the concept of a new waste collection system which would mean households would have three coloured lid bins instead of two.

A mailer, posters and press ads delivered the message to 46,000 households.