• Trust Link

How do you invite people to your exhibition stand, in a memorable way?

The new Trust Link service was to be launched at CIH Manchester central. In order to get people’s attention you need to create something different. Our invitation was shaped like a coaster and made from artificial grass with the message printed on the reverse. The artificial grass coaster was funky enough to stay on people’s desks even after the show and act as a constant reminder of the Trust Link launch.

When they arrived at the show they would see the Trust Link branded exhibition stand with artificial grass floor and make the association. The mailer was sent out in a funky green bubble envelope designed to stand out in the post tray.