• AstraZeneca St Gallen 2013

How do visualise data being brought into clinical practice?

This AstraZeneca St Gallen 2013 sponsored symposium looks into how recent data may; effect the sequencing of endocrine therapies in HR+ metastatic breast cancer, be used to predict the response to adjuvant therapy, and identify targets and pathways against which novel therapies are being developed.

The graphic image shows figures and charts bubbling up out of a test tube into a rainbow-like arch, then dropping onto a researcher’s clipboard. PITCH used this concept to deliver this message on invitations, posters and information booklets.