• Acumen Fieldwork 1

How do you get people onto your stand at Marketing Week Live?

There’s nothing like an interactive stand, that rewards people with something sweet, for creating footfall. This clever concept challenged visitors to find some marketing research respondents; that are usually quite hard to find, hidden in the illustration. A task that Acumen Fieldwork prides itself on being very good at. Afterwards participants were able to reward themselves with a cup of pic ‘n’ mix, which further promoted the Acumen brand as they walked around the show eating from branded cups.

PITCH&CO created the illustrative concept, then designed and produced this portable exhibition system.