• MasterMover CCTV Stand

How do you make the best of amateur photography?

MasterMover design and manufacture pedestrian operated tugs. They are used in a wide variety of industries and applications, and are hardworking machines. Its nigh on impossible to stop production and get professional photographic shots done, so most images are ‘snaps’ taken by staff on the ground. We needed an idea that showed the product in action, in many sectors, yet catered for the varying degrees in image quality.

PITCH created this CCTV style concept, converting all the images back to mono and creating the feeling that they were shots taken by a CCTV camera. With this idea it didn’t really matter what quality of the images were. The machines were left in yellow to bring them to the forefront and make them the star of each scene.