How do you design on pack graphics that will be suitable for a global audience?
The pharmaceutical industry has stringent legislation and many restrictions in terms of what can be achieved graphically on pack. This design, based around the drug’s brand image, was selected following an in-depth international semiotic investigation.
PITCH&CO designed the on pack graphics for FASLODEX™ 250 and 500mg packs, in various multi lingual formats. PITCH then wrote, designed and produced the packaging guidelines for the manufacture of the packs.
FASLODEX™ is a trademark of the AstraZeneca group of companies.