How do you refresh on pack graphics?
When a brand mark is refreshed it has to be reproduced across all types of brand communications. Packaging is an important element for branding, even when products are not sold off the shelf.
Iduron produce high quality glycosaminoglycans for scientific research, their products are sold direct to senior research scientists, but it is still important that when they arrive they are recognisable under the Iduron brand. Consistency is key to brand recognition. The coloured bars that feature on these packs, also feature throughout the website and product catalogue. Keeping the design clear and simple allows the brand to stand out.